Everton owner Farhad Moshiri is like a man who has woken from the mother of all benders… and is now counting the cost of his excess.
After a miserable season, which saw the Toffees survive in the top flight by the skin of their teeth with one game to spare, Moshiri appears to have come to his senses.
‘Mistakes have been made,’ confessed the majority shareholder, in an unprecedented mea culpa. ‘We are committed to not making the same mistakes again, including how we have not always spent significant amounts of money wisely,’ he added solemnly.
His missive to fans is the corporate equivalent of facing the fear the morning after, and apologising to everyone who was there; then realising you spent alot more than you thought.
To be fair, Moshiri deserves credit for fronting up. But it is extraordinary that he and his colleagues have taken so long to wake to this reality, not least because supporters have been shouting it from the rooftops for years.