Since the move to the Tottenham Hotspur Stadium in 2019, matchday and commercial income have nearly trebled.
They have achieved this without a stadium naming rights deal, which Levy valued at £20m per seasonand exit-bound commercial director Todd Kline said was his top priority in North London.
Spurs‘ revenue stood at £550m in the last financial year. That put them 8th in Deloitte’s Football Money League, earning more than Chelsea and Arsenal and almost double AC Milan and Atletico Madrid.
As well as generating more cash through the turnstiles and on the concourses, the Tottenham Hotspur Stadium has established the club as a global brand – as much as fans might hate that word.
That has given them huge leverage in negotiations with sponsors such as Nike and AIA, who pay a combined £70m per season to be associated with the club.
And Levy, who has a hand in all commercial deals, has managed the club’s sponsorship portfolio carefully.
Liverpool are the only Premier League club with a more diversified commercial income, with just 36 per cent of Spurs’ revenue coming from their front-of-shirt, sleeve and kit deals.
